Sarment Holding Limited (formerly Sarment Holding Pte. Ltd.) (“Sarment”,“SAIS” or the “Company”), a leader in global luxury lifestyle management and Customer ExperienceManagement (CEM) technology announced today its fourth quarter and 2018 financial year results for the period ended December 31, 2018.
In the three-month period ended December 31, 2018, gross profit increased by 7% to US$1.5 million versus the same period last year, despite seeing its total revenue decrease by10% to US$4.58 million for the fourth quarter compared to US$5.07 million in Q4 2017 mainly due to the decrease of revenue in Hong Kong. China saw a strong fourth quarter in 2018 with a 6% growth compared to the corresponding period in 2017.
Total revenue for FY 2018 was US$20.6 million representing an increase of US$3.7 million or 21.5% from the prior year’s US$16.9 million. Gross margin was up 2.0% at 31.2% for the year ended December 31, 2018 compared to 29.2% in 2017.
For the year ended December 31, 2018, sales on the CEM proof of concept KEYYES platform was approximately US$176,000. Registered members on the platform by the end of the FY had increased to 3,262 members. This represented a growth of 221% or 2,245 registered members when compared to September 30, 2018. Average revenue per active user (defined as a customer who makes at least one purchase through our digital marketplace per month) showed significant growth from. An average of US$302 in the third quarter of 2018 to an average of US$475 in the fourth quarter of 2018.
The number of full-time employees increased significantly in 2018 because the Company hired additional staff in the CEM division, which contributed to the increase in staff costs for the year ended December 31, 2018 as compared to 2017 by 32.4%. The CEM division has also contributed to a decrease in its technology and logistic expenses in 2018 because the development was performed by Sarment’s employees as compared to outsourced to third parties in 2017.
“The final quarter of 2018 saw us marketing the proof of concept KEYYES actively. Following a successful launch in Singapore, we opened 4 other locations in Hong kong, Tokyo, Bali and Bangkok for registered users to access bookings and related content to continue the development of the CEM backend capacity,” noted Quentin Chiarugi, Chief Executive Officer of Sarment Holding. “With conversion rates to purchase from 3% to 13% for the top tier of the ecosystem, results have exceeded our expectations and market averages, consequently garnering interest from B2B partners of our white label CEM solutions.”
In November 2018, the Company signed a partnership agreement with BlackBerry to leverage BlackBerry’s technology to reinforce the security in the communication tools of the Customer Experience Management system. This agreement will allow the Company to elevate its data protection to enterprise-grade level protecting customers and companies’ data in transit and at rest.